Privacy policy

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.p>

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the „Information on the controller“ section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have further questions on the subject of data protection.

When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

We host the content of our website with the following provider:

The provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter referred to as „Strato“). When you visit our website, Strato records various log files including your IP addresses.

Further information can be found in Strato’s privacy policy: https://www.strato.de/datenschutz/.

The use of Strato is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in displaying our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract prescribed by data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

The controller responsible for data processing and data protection on this website is:

goatAM GmbH

Represented by the managing directors Tilmann Spitz and Fabian Loose

Bonner Straße 27
50677 Cologne

Phone: +49 (0) 151 40 17 71 82
E-Mail: info@goatam.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.

As part of our business activities, we work together with various external bodies. In some cases, it is also necessary to transfer personal data to these external bodies. We only pass on personal data to external bodies if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 para. 1 lit. f GDPR or if another legal basis permits the transfer of data. When using processors, we only pass on our customers’ personal data on the basis of a valid contract for order processing. In the case of joint processing, a joint processing agreement is concluded.

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU
HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machinereadable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have further questions on the subject of personal data.

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do this. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we generally need time to check this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
  • If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.
  • If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Our Internet pages use so-called „cookies“. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from thirdparty companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically errorfree and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

technical or functional cookies

Some cookies ensure that parts of our website function properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not have to repeatedly enter the same information when you visit our website, or your items remain in your shopping cart until you pay, for example. We can place these cookies without your consent.

statistical cookies

We use statistics cookies to optimize the website experience for our users. These statistics cookies provide us with insights into the use of our website. We ask for your permission to place statistics cookies.

marketing- / tracking-cookies

Marketing/tracking cookies are cookies or another form of local storage used to create user profiles in order to display advertising or track the user on this website or across multiple websites for similar marketing purposes.

social-media

We have embedded content from Twitter, Facebook, LinkedIn and Instagram on our website to promote web pages (e.g. „Like“, „Pin“) or share (e.g. „Tweet“) on social networks such as Twitter, Facebook, LinkedIn and Instagram. This content is embedded with a code that comes from Twitter, Facebook, LinkedIn and Instagram and places cookies. This content may store and process certain information for personalized advertising.

Please read the privacy policy of these social networks (which may change regularly) to find out how they handle your (personal) data that they process using these cookies. The data retrieved is anonymized as much as possible. Twitter, Facebook, LinkedIn and Instagram are based in the United States.

WordPress

Functional

Usage

We use WordPress for website development. Read more

Sharing data

This data is not shared with third parties.

Functional

Name
Expiration
session
Function
Store browser details
Name
Expiration
persistent
Function
Store user preferences
Name
Expiration
1 year
Function
Store user preferences
Name
Expiration
session
Function
Read if cookies can be placed
Name
Expiration
persistent
Function
Store logged in users

Avada Privacy Bar

Functional

Usage

We use Avada Privacy Bar for cookie consent management. Read more

Sharing data

This data is not shared with third parties.

Functional

Name
Expiration
Function
Store user preferences

YouTube

Marketing

Usage

We use YouTube for video display. Read more

Sharing data

For more information, please read the YouTube Privacy Statement.

Marketing

Name
Expiration
session
Function
Store location data
Name
Expiration
6 months
Function
Provide ad delivery or retargeting
Name
Expiration
session
Function
Store and track interaction
Name
Expiration
8 months
Function
Store user preferences

Facebook

Marketing, Functional

Usage

We use Facebook for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the Facebook Privacy Statement.

Marketing

Name
Expiration
2 years
Function
Store last visit
Name
Expiration
1 year
Function
Store account details
Name
Expiration
3 months
Function
Store a unique session ID
Name
Expiration
3 months
Function
Provide ad delivery or retargeting
Name
Expiration
90 days
Function
Store logged in users
Name
Expiration
3 months
Function
Store and track visits across websites
Name
Expiration
2 years
Function
Provide fraud prevention
Name
Expiration
30 days
Function
Store a unique user ID
Name
Expiration
2 years
Function
Store browser details
Name
Expiration
1 year
Function
Store account details

Functional

Name
Expiration
1 week
Function
Read screen resolution
Name
Expiration
90 days
Function
Provide fraud prevention
Name
Expiration
session
Function
Store and track if the browser tab is active

Twitter

Functional, Marketing

Usage

We use Twitter for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the Twitter Privacy Statement.

Functional

Name
Expiration
persistent
Function
Provide load balancing functionality

Marketing

Name
Expiration
persistent
Function
Store if the user has seen embedded content

LinkedIn

Functional, Marketing, Statistics, Preferences

Usage

We use LinkedIn for display of recent social posts and/or social share buttons. Read more

Sharing data

For more information, please read the LinkedIn Privacy Statement.

Functional

Name
Expiration
session
Function
Provide load balancing functionality
Name
Expiration
6 months
Function
Store cookie consent preferences
Name
Expiration
10 years
Function
Store privacy preferences

Marketing

Name
Expiration
30 days
Function
Store and track visits across websites
Name
Expiration
90 days
Function
Store and track a visitor's identity
Name
Expiration
1 month
Function
Provide ad delivery or retargeting
Name
Expiration
90 days
Function
Store and track a visitor's identity
Name
Expiration
30 days
Function
Provide ad delivery or retargeting

Statistics

Name
Expiration
30 days
Function
Store and track a visitor's identity
Name
Expiration
30 days
Function
Store and track visits across websites

Preferences

Name
Expiration
1 year
Function
Store if a message has been shown
Name
Expiration
1 year
Function
Store browser details
Name
Expiration
1 day
Function
Provide load balancing functionality
Name
Expiration
1 year
Function
Store logged in users

Complianz

Functional

Usage

We use Complianz for cookie consent management. Read more

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Read to determine which cookie banner to show
Name
Expiration
365 days
Function
Store if the cookie banner has been dismissed
Name
Expiration
365 days
Function
Store accepted cookie policy ID
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences

Polylang

Functional

Usage

Sharing data

This data is not shared with third parties.

Functional

Name
Expiration
persistent
Function
Store language settings

Miscellaneous

Purpose pending investigation

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name
off_canvas_2140
Expiration
Function
Name
off_canvas_2145
Expiration
Function
Name
off_canvas_2142
Expiration
Function
Name
off_canvas_2144
Expiration
Function

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on „Safe settings“, you give us your consent to use all the categories of cookies and plug-ins you have selected as described in this cookie policy. You can disable the use of cookies via your browser, but please note that our website may not function properly if you do so.

You can change your cookie settings here.

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

If you contact us by e-mail, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

This website uses the analysis tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (https://veronalabs.com).

With WP Statistics we can analyze the use of our website. Among other things, WP Statistics records log files (IP address, referrer, browser used, origin of the user, search engine used) and actions that website visitors have taken on the page (e.g. clicks and views).

The data collected with WP Statistics is stored exclusively on our own server.

This analysis tool is used on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the anonymized analysis of user behavior in order to optimize both our website and our advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

IP anonymization

We use WP Statistics with anonymized IP. Your IP address is shortened so that it can no longer be directly assigned to you.

This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use comparable technologies to recognize you (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information on the handling of user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified in accordance with the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

This site uses Font Awesome for the uniform display of fonts and symbols. The provider is Fonticons, Inc, 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you call up a page, your browser loads the required fonts into your browser cache in order to display texts, fonts and symbols correctly. For this purpose, the browser you are using must connect to Font Awesome’s servers. This gives Font Awesome knowledge that this website has been accessed via your IP address. The use of Font Awesome is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the uniform presentation of the typeface on our website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

If your browser does not support Font Awesome, a standard font will be used by your computer.

Further information about Font Awesome can be found in Font Awesome’s privacy policy at: https://fontawesome.com/privacy.

This website uses the cookie consent technology of „Complianz GDPR/CCPA Cookie Consent“ to obtain your consent to the storage of certain cookies in your browser and to document this in compliance with data protection regulations. The provider of this technology is Complianz B.V., Atoomweg 6b, 9743 AK Groningen, Netherlands (hereinafter referred to as Complianz).

When you enter our website, a compliance cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored.

The data collected will be stored until you ask us to delete it or delete the Complianz cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Complianz can be found at: https://complianz.io/privacy-statement.

Complianz cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 sentence 1 lit. c GDPR.